One of the most important aspects of your web site is to ensure that your services and products are found by web searchers. There is no point to having a web site if no one can find it. Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO) are three of the main ways to increase targeted traffic.
By using various techniques you can optimize your site (SEO) so that search engines find it easier to index. For example, creating an XML and HTML sitemap that is submitted to all the major search engines such as Google, Bing, Yahoo! will make your site easier to find. Other important aspects of SEO are choosing the right keywords or key-phrases, improving the number of times they are used, as well as, deciding how and where they are placed (for example in the page title, or headings), and so on.
SEM is more about paid advertising such as Google’s Adwords. Paid placement (or pay for placement [PFP]) is a model whereby advertisers, webmasters, search engine optimization specialists, etc. pay to have their pages/content included and ranked artificially higher than other results in an index of similar or competitive content. Paid Inclusion (or pay for inclusion [PFI]) is a different model than paid placement. PFI allows web marketers to pay in order to have guaranteed inclusion in the index but with no guarantee as to the ranking. One can also pay for contextual advertising (for example a link to your gardening site in the context of an article about planting tulips).
Search engines have special criteria for having your web site come up first. One of the main factors is “fresh content”. Having your web site content updated daily is crucial to climbing the ranks of organic (unpaid) search results. That said, we are aware that social sites like Facebook and Twitter are setting the bar pretty high with content being added every second. This is why it is important to use what social networking sites have to offer. Avoiding SMO is not smart business, even if you think you’re too old for Facebook! Another important factor in getting to the top of the search results is link popularity. Think of Google as choosing the prom king and queen for each keyword. It not only looks at whether your page has had SEO for those keywords but it also looks at how many sites (including Twitter and Facebook) make reference to your site, and what words they use to link to your site. This is your page’s popularity on the internet.
We can help you with your online presence from selecting the right keywords to writing the proper content and SEO. We also manage your social media networks presence. By doing so, your content will not only be on your site, but many others, as well, where you can easily update and have others spread the word about your services or products. We can also submit your site, and/or articles related to it, to other specialized forums with a link back to your site. We have a team that is ready to get your site to the top of the rankings by implementing our various SEO techniques. By taking one of our customized service contracts, you will see the before and after effect these techniques will have on your web site and, in turn, your business. WbC knows that you want a return on your investment. A proper web strategy can have a huge impact on your bottom line.